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‘Rangoon’ was one of the most awaited films of the first quarter of 2017. Starring three of the biggest actors from Bollywood– Kangana Ranaut, Saif Ali Khan and Shahid Kapoor – in pivotal roles, the much-hyped period drama was expected to open extremely well and set the box office on fire. However, despite being highly promoted, it turned out to be the biggest debacle of the year.
Directed by Vishal Bhardwaj and produced by Sajid Nadiadwala in association with Viacom 18 Motion Pictures, ‘Rangoon’ was made at a staggering budget of Rs. 85 crores, including P&A. The film was sold to Viacom 18 Motion Pictures for a whooping Rs. 90 crore. For the film to be a box office success, it was expected to pull in at least Rs. 150 crores. But that did not happen as the film sank at the box office within days of its release.
Though ‘Rangoon’ garnered positive reviews from critics, the same was not translated into box office numbers. The film witnessed extremely low occupancy all over the country and made just Rs. 6. 7 crores on opening day. In four days, the much anticipated film earned just Rs 20 crores. By the end of its first weekend, the fate of the film was sealed. It had been completely rejected by the audience.
It failed to even recover release and marketing coast from theatrical business, let alone making some profits for the stakeholders. The film earned only Rs. 21. 50 crores in one week. It was an income which the film was expected to make on its opening day. ‘Rangoon’ ended its box office run at a shocking lifetime collection of Rs. 23 crores. Viacom 18 Motion Pictures suffered losses of around Rs.
50 crores. ‘Rangoon’, which was expected to rake in oodles of money at the box office, will always be remembered as one of the biggest disasters ever made in Bollywood.
TRIVIA: Kangana Ranaut worked for the first time with Saif Ali Khan, Shahid Kapur and director Vishal Bhardwaj. . .